Real Steel

The screen is black but you can hear fait cheering and screams getting louder in the background. Hugh Jackman’s walking in slow motion down a dark alley and over the top a man says, “Charlie Kenton is in the house”, this tells us Charlie is well known at this place. Dream Works Film Company appears on screen. Hugh Jackman’s character Charlie begins to talk over images and explain his story as a voiceover. Quick black and white pictures of Charlie boxing quickly flick through. “Fighting has changed… but the crowd they never change” this implies that Charlie no longer boxes and is now out of the game and a new one has started which is bigger than he ever was. Crowds of people are cheering in stadiums and old warehouses get louder and louder, big robots are fighting and Charlie’s making his own, camera flashes and quick white lights are all on Charlie as he walks into a stadium. Quick shots of fighting, robots, money, girls, crowds and cars flick on the screen then it all stops and Real Steel appears on screen.

Reel steels genre is action and I think it would be aimed at ages 12-18 but i reckon a lot of people would go and see it, especially boys, its definitely a boys film but because of Hugh Jackman im sure some girls will be persuaded to go to. The boxing history and fighting robots I defiantly more of a guys thing. I think the unique selling point for this film is that the robots are man made, all robot films these days are all about alien robots, Transformers, Terminator, Thor, so I think more boys would want to see it because its just robots no space stuff. There wasn’t really any music in this trailers just a lot of cheering and robotic mechanical noises for effect. A lot of close up shots were used to show detail of the robots and a lot of long shots to show the fighting, crowds and stadium. This trailer was very fast paced, a lot of quick cuts, pictures, flashing lights and lines, you feel like you’ve got a lot out of this trailer and its just under 90 seconds. At the beginning of the trailer a voiceover is used to inform the audience what’s happened, whats changed & what hasn’t. Special effects in the film seemed to be mainly the robots but im sure the massive crowds and stadiums were probably special effects also.