Transformers: Dark side of the moon

At the beginning of the trailer Paramount pictures appears on screen followed by the date ‘July 20^th 1969’ then a human space shuttle is flying through space towards the moon and lands. The words ‘a generations greatest achievement’appears after. Non-diagetic inspirational music is playing in the background of the video clips on NASA Space station. Video clips of a lot of happy people taking photos and smiling are shown on screen. ‘Our nations proudest moment’. Radio sounds are heard over the music and then Neil Armstrong climbs down the ladder and says his famous line “one small step for man, one giant leap for mankind”. Then the mysterious intriguing words ‘a secret hidden for 40 years’ appears next. The music becomes smaller and a clip of five men in a room looking nervous over something turn off the astronauts communication with radio control. “Mission is a go” big tension music starts to build as an alien spaceship comes into view as the astronauts walk over a rock. They search the ship looking for life but don’t see any, there asked to take photos and samples. The big bass music returns as director Michael Bay’s appears and executive producer Steven Spielberg. “We are not alone sir” small one-liners are used a lot in this teaser to build up excitement and mystery. The camera moves around the ship and locks on to a robots face, the eye comes alive, lights up and begins to move, all these small detailed mechanic movements turn into the construction of making The Transformers movie title name.

The genre for Transformers is an action sci-fi, id say their target audience would have been ages 12-20 but a much wider variety of people love the films including my 80 year old granddad. I’m going to say it’s a family film for all ages. I think the unique selling point for Transformers is NASA’s involvement, the whole idea of there being a secret moon mission is so original and a great idea, its one of the main reasons why I went to see the film. Shot types were mainly medium shots but long shots, low angles & close ups were used also. The pace was pretty slow because they were giving more of an opening look to the film instead of a trailer. Special effects in the trailer were the use of the big space alien space ship, the planets and the robot.